Technical SEO is the foundation: if Google can’t crawl and understand your site, content isn’t enough.
The basics
- An up-to-date sitemap
- Unique titles and descriptions per page
- Structured data (schema)
- Optimized images
- A secure site over HTTPS
Speed
Pages that load fast offer a better experience and are easier to crawl.
Multilingual sites
Each language needs its own URLs and hreflang signals so Google shows the right version.